Containing excerpts from Jerry Kaplan's best-selling book, Startup: A Silicon Valley Adventure, this case begins with Kaplan's idea for developing a handheld, pen-operated computer. It follows Kaplan, who becomes the CEO of GO Corp., as he goes on the road to sell his idea to investors and customers. Closes as Kaplan prepares to pitch his idea to the data--processing administration of State Farm Mutual Life Insurance. With IBM and other established firms as competitors, Kaplan must plan his presentation carefully.