Aqualisa Quartz: Simply a Better Shower

Moon, Youngme Herman, Kerry

  • ケース
  • 人気ケース
HBP

This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line.

出版日
2002/01
改訂日
2006/07
領域
マーケティング
ボリューム
18ページ
コンテンツID
CCJB-HBS-502030
オリジナルID
9-502-030
ケースの種類
Case (Field)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。