Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

Applegate, Lynda M. Cespedes, Frank V. Norris, Michael

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HBP

In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did they need to do to succeed in new markets? How could they continue to grow the business in Malawi?

出版日
2021/02
領域
起業
ボリューム
30ページ
コンテンツID
CCJB-HBS-821041
オリジナルID
821041
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。