AMAZON IN B2B – FRIEND OR FOE? RETHINKING GRUNDFOS’S EUROPEAN DISTRIBUTION CHANNELS

Michel, Stefan Hollund, Kristian Jensen, Bent Jørgensen, Morten Karboussi, Imane Smith, Jesper Gedsø

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IMD

The ”Amazon in B2B – Friend or Foe” case describes a possible entry of Amazon B2B to the European Heating Ventilation and Air Condition (HVAC) industry. The case addresses questions like core competencies, Industry attractiveness, disruption, building and sustaining a competitive advantage. The readers can discuss how Grundfos should react to the growing online distribution channel and if the current Grundfos distribution model sustainable. Where the main objective is to come up with fourdistribution model alternatives that Grundfos can implement and choose the one that Grundfos shall pursue and argue why the model is chosen

出版日
2020/03
領域
経営・戦略
ボリューム
20ページ
コンテンツID
CCJB-IMD-7-2119
オリジナルID
IMD-7-2119
言語
英語