Yiliu Tech was established in 2006 to reform road freight in China and address its lack of transparency with information technology. Its philosophy was built on the concept of “logistical transparency”, i.e., providing digitalized services to road freight suppliers and customers. These services use real-time positioning and other physical vehicle data collected via various devices and sensors. Of the three stages of logistical transparency, Yiliu Tech has undergone stages 1.0 and 2.0 in the past ten years and is now transitioning from business digitization to data-driven services. How important is logistical transparency, and what do Logistical Transparency 1.0, 2.0, and 3.0 actually mean? How should Yiliu Tech use logistical transparency and logistics big data to optimize logistical decision-making, design more innovative services and make them widely accessible? Against the backdrop of industry-wide transformation and upgrading and the opportunity presented by strategic investment from Cainiao Network Technology (hereinafter “Cainiao”), what path should Yiliu Tech take to pursue its goal of Logistical Transparency 3.0?