This case describes how Shanghai Quicktron Intelligent Technology Co., Ltd. ("Quicktron"), a tech startup with a vision of establishing itself as China's Kiva, broke into mobile robotics at a time when the business had not garnered much attention from investors; went through strategic transformations to overcome the lack of systematic knowledge, workforce, and material and financial resources; and finally evolved into a leading mobile robotics provider in China, under the leadership of the founder Yang Wei. Against the backdrop of the rise of industrial artificial intelligence (AI) and rising labor costs worldwide, more and more factories and warehouses began to use robots to carry loads and pick and sort parcels. Quicktron was among the first Chinese companies to venture into mobile robotics, profiting from the first-mover advantage. Also, it innovated its technology and products constantly, as evidenced by its first-generation product, automated guided vehicles (AGVs), and third-generation product, autonomous mobile robots (AMRs). But as competition got more intense, how could Quicktron meet the needs of customers from different industries and of different sizes to sustain its rapid growth and market leadership?