This case examines the evolution of FILA China after its acquisition by Anta Sports, focusing on how FILA employed a disruptive brand positioning strategy to set itself apart from other sportswear brands. It highlights FILA’s strategic approach to building a diversified brand portfolio to achieve deeper market penetration across various segments. Additionally, the case addresses the challenges FILA China faced amid changes in the sportswear market and increasing competition. The central question for FILA is: How can the brand consolidate its strengths and continue to drive long-term growth?