This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and capitalize on new information-technology innovations. The case also describes how his demanding personality and continuing quest for perfection influenced those around him and led to the growth and success of Apple, one of the most valuable companies in history. Students will learn how Steve Jobs navigated life's choices to leave a lasting impact on the world.