Set in March 2024, this case is about CWC Alliance (CWC), a nonprofit working to prevent opioid addiction in the U.S. Founder Cammie Wolf Rice launched CWC in 2018 after her son, Christopher Wolf, died of a heroin overdose. Wolf's dependence on opioids stemmed from a prescription he received at the age of 17 after several surgeries. Looking back, Rice wishes a healthcare worker had educated her and her son on the dangers of opioids before they were discharged. CWC created the role of the Life Care Specialist (LCS)-a care coach offering an extra layer of support to patients and hospital staff by providing education, mental wellness support, and personalized alternative pain management strategies to post-operative patients. In 2020, CWC piloted the role at Grady Memorial Hospital, a busy trauma center in Atlanta, Georgia. By 2024, three LCSs worked at Grady as full-time employees. CWC is ready to expand to other hospitals, and the case finds Rice weighing the merits of several scaling strategies.