Cliff Asness was facing a dilemma into how he would plunge his hedge fund into the hottest investment area worldwide - ESG Investing. Founder and managing principal of AQR - one the most storied quantitative hedge funds in the world - Asness knew anything less than a big splash was not an option. To this end, Asness was planning to launch a liquid equity long-short fund he hoped would appeal to ESG sensitive clients. Shorting was unheard of in the ESG space, but Asness knew that it could send a new, and powerful message, on carbon neutrality - and ESG weighting more broadly - that he hoped ESG investors were ready to send. He would soon find out just that...