Anthony (Tony) Pritkzer, Paul Carbone, and the Pritzker Private Capital (PPC) team wondered how to approach the firm's next phase of growth. PPC was a private equity firm that offered a differentiated approach to the family capital market. Back in 2016, the partners had decided to introduce third party capital into their stream of funds, ultimately allowing for bigger and more successful deals. Despite their financial gains, PPC knew that their initial success could easily be forfeited. Much was to be considered: addressing regulation, maintaining PPC's family-first image, and preserving Tony's entrepreneurial spirit were only but a few challenges to be faced. How should the team advance, given the additional obstacles that come with PPC's model?