Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

George, William W. Migdal, Amram

  • ケース
HBP

This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy's strategy and leadership, including the transitions between the company's founder and the subsequent four CEOs. In particular, the career trajectory of CEO Corie Barry is described in detail. Regarding Best Buy's response to COVID-19, the case details the company's scenario planning and operational adjustments, including the temporary closure of all stores followed by the rapid establishment of curbside-pickup customer-order-fulfillment operations at roughly 1,000 store locations in the U.S. The case also attends to leadership's decisions to furlough more than 51,000 frontline employees, suspend in-home services, and subsequently resume in-store services under modified operating procedures.

出版日
2021/01
改訂日
2022-04-01
業種
卸売・小売
ボリューム
27ページ
コンテンツID
CCJB-HBS-321073
オリジナルID
321073
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。