After taking over from long-standing CEO Maurice L vy, Arthur Sadoun became the new CEO of the French advertising group in 2017. With L vy still serving as Chairman and supporting him in the leadership transition, Sadoun has to find ways to keep Publicis on track in a fast-changing industry, where increased digitalization created new competitors and new ways of working. While simultaneously dealing with the challenges of a global pandemic, Sadoun tries to find ways to make Publicis fit for the future and anticipate where the industry as headed.