Paul Polman

Keenan, Elizabeth A. Moon, Youngme Ma, Susie L.

  • ケース
HBP

Over his 40-year career, Paul Polman had led some of the world's largest consumer goods companies, making his biggest mark as CEO of Unilever-a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate social responsibility (CSR) and had consistently staked his career on the message that doing better for the planet and its inhabitants ultimately made for better business. Many called him visionary; others felt he was misguided. But thanks to his sterling business credentials, when Polman spoke, people listened. And speak out he did, trying to win over corporate leaders to his vision of how business should serve society, and not the other way around. Now, having stepped down from Unilever and living in the midst of the biggest global health crisis in a century, he wondered how to rally business and civic leaders to do more to fight climate change, preserve biodiversity, and reduce global inequity.

出版日
2022/02
領域
マーケティング
ボリューム
13ページ
コンテンツID
CCJB-HBS-322098
オリジナルID
322098
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。