Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup's automotive subsidiary established in 2017, was contemplating VinFast's future strategy. Domestically, the EV market in Vietnam was in its infancy with many hurdles including a shortage of charging stations, potential electric overload, a lack of consumer incentives, poor road conditions, and traffic congestion. Internationally, VinFast faced fierce competition from more established EV makers. Should VinFast put more emphasis on the domestic market or the international ones? How could VinFast adjust its strategy and resource allocation for better growth?