In 2023, Moss & Associates, a Fort Lauderdale-based general contractor, celebrated its 20th anniversary. The business was founded by Bob Moss and his sons, Chad and Scott. The company had grown to 3,800 employees generating over $3 billion in revenues via two business lines: construction management and solar EPC. Moss cultivated a "Moss-first" culture. As Moss continued to grow, how should the culture grow with it?