Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part of a for profit, socially-focused company-Chambal Media. Over the years, it had trained several rural women, many from marginalized communities, to become reporters. Chambal Media also created audiovisual and written content on gender, media, and development for non-profit and corporate clients. In 2021, the organization launched Chambal Academy, an online journalism course for rural women. Despite these various ventures, the company was yet to find a profitable and scalable model. What kind of projects should Chambal Media take on? Should they focus entirely on revenue or also consider a project's impact? What kind of business model would allow Chambal Media to achieve performance with purpose?