LaCroix Sparkling Water
- ケース
Launched in 1981 as an "all occasion" sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling water players at the time. As time passed; however, the brand was faced with internal turmoil as well as shifting customer expectations. How did LaCroix react to change both within the company and within the industry?
- 出版日
- 2019/07
- 業種
- 食品・家庭用品
- 領域
- マーケティング
- ボリューム
- 15ページ
- コンテンツID
- CCJB-HBS-520014
- オリジナルID
- 520014
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。