Thomas Buberl: Refounding AXA
- ケース
- 新着ケース

In 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world's largest insurers. Since becoming CEO in 2016, Buberl had led a transformation to rebalance its portfolio toward property and casualty (P&C) insurance, reducing its exposure to financial-market risk. At a September 2022 Management Committee offsite, Buberl focused management's attention on AXA's "S" strategy-i.e., its social and societal role. The case includes a history of AXA's growth and transformation prior to and under Buberl's leadership, including its adoption of the purpose: "to act for human progress by protecting what matters" and the vision "to transform AXA's value proposition 'from payer to partner.'" Also covered are AXA's green business strategy to mitigate and adapt to the risks posed by climate change, new innovations, such as data platforms in commercial and health insurance, and AXA's attempts to extend coverage to customers in emerging markets and low-income customers in developed markets.
- 出版日
- 2023/01
- 領域
- マーケティング
- 財務
- ボリューム
- 20ページ
- コンテンツID
- CCJB-HBS-523059
- オリジナルID
- 523059
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、カラー印刷での納品となります。