Following the success of their tech-enabled capsule hotel business in Indonesia, Bobobox founders Indra Gunawan and Antonius Bong seized the opportunity created by a dramatic shift in travel preferences during the COVID-19 pandemic. They developed a second accommodation product: vacation cabins. The rapid traction of the cabins put them at a crossroads. With limited resources as a startup, should they focus on the standardized, more scalable sleeping pod business-or the upscale, high-margin cabin business?