In January 2025, Bloom Books, a romance-focused imprint of publishing company Sourcebooks, is making headlines for having landed more than two dozen titles on the bestseller list in the previous year. Launched in 2021 with E L James as its first author, Bloom has since signed more than forty authors, establishing itself as a sought-after partner for authors who have built up a fanbase through self-publishing and who are looking to expand their reach. Bloom's success had, in turn, helped propel Sourcebooks to become a significant challenger to the 'Big Five' publishers that had long dominated the book publishing industry. Could the company, led by founder and chief executive officer Dominique Raccah, continue to attract new authors and was there room to sign them? And as other publishers stepped up their efforts to sign promising self-published authors or adopt other aspects of Bloom's approach, how could Sourcebooks best protect and build on Bloom's current success?