Best Buy Health: Enabling Care at Home

Huckman, Robert S. Kanter, Rosabeth Moss Moreno, Antonio Staats, Bradley Mehta, Sarah

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HBI

This case explores retailer Best Buy's decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad-the company's technical support agents who install technology and media products in the home-to set up remote patient monitoring devices for people with a chronic disease or those enrolled in a hospital-at-home program. Set in April 2023, the case finds senior company leaders reviewing the results of a pilot with Pennsylvania-based Geisinger Health System evaluating whether Geek Squad agents can safely expand timely access to care

出版日
2024/02
業種
卸売・小売
金融
領域
経営・戦略
ボリューム
25ページ
コンテンツID
CCJB-HBS-624009
オリジナルID
624009
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。