Globalization of CEMEX

Ghemawat, Pankaj Matthews, Jamie L.

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HBP

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.

出版日
2000/09
改訂日
2004/11
領域
経営・戦略
ボリューム
22ページ
コンテンツID
CCJB-HBS-701017
オリジナルID
9-701-017
言語
英語
翻訳
日本語