WorldSpace: Digital Radio for the Developing World

Morhaim, Allison Patel, Bhavesh T. Spar, Debora L.

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HBP

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to address the problem of development by bringing "information affluence" to the people of Africa, Asia, and Latin America. Specifically, he wants to provide high-quality news, entertainment, and education content transmitted through a low-cost digital radio system. In less than a decade, Samara has achieved a great deal: He has raised over $1 billion for the project, acquired the rights to a vast swath of the world's digital radio spectrum, and launched two proprietary satellites. The question now is, Can he combine his social objectives with a for-profit mission? And will the people of Africa, Asia, and Latin America want what WorldSpace is selling?

出版日
2002/06
改訂日
2002/08
領域
ビジネス・行政関係
ボリューム
26ページ
コンテンツID
CCJB-HBS-702034
オリジナルID
702034
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。