Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota's manufacturing plant in Z rate (Argentina). The strategy for moving forward was built on an agreement signed by both parties called the "Reborn Plant." In 2015, with slow progress at Z rate plant and the macro-conditions rumbling on, Daniel Herrero, TASA's CEO, reflected on what to do next.