Birla Carbon Egypt: Building Soft Power in a Foreign Country

Friedman, Jeremy Sen, Malini

  • ケース
HBP

Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla Carbon Egypt (BCE), situated in the port city of Alexandria. BCE started its operations in 1994, to become the first carbon black manufacturing unit in Egypt and the Middle East. Over three decades it has grown to become a leading exporter in the region, playing a significant role in the Egyptian economy. However, the journey has not been without its challenges as BCE has tackled political unrest and frequent changes in government, besides growing concerns about pollution. Given Egypt's recent volatile political history, would BCE be able to successfully continue to separate business from politics? More broadly, what would BCE's success or failure mean on a global scale? As India seeks to grow into a great power, how would its economic footprint abroad distinguish it from other great powers? Could BCE represent a new, Indian version of FDI?

出版日
2022/07
改訂日
2022-09-01
領域
ビジネス・行政関係
ボリューム
31ページ
コンテンツID
CCJB-HBS-723003
オリジナルID
723003
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。