The Financial Times (FT) and Generative AI

Rashbass, Andrew Casadesus-Masanell, Ramon Mitchell, Jordan

  • ケース
  • 新着ケース
HBI

In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company was debating how to harness the power of generative AI. The case therefore is an example of a successful business confronting a new paradigm in its market which will impact many of the industry's power and profit dynamics, making it appropriate for teaching Porter's Five Forces, S-curves, corporate innovation, sources of value and competitive advantage.

出版日
2024/01
領域
経営・戦略
技術・情報管理
ボリューム
32ページ
コンテンツID
CCJB-HBS-724410
オリジナルID
724410
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。