In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics companies struggle to provide trucks and drivers. Kerimoğlu urgently contacts Cem Yurdum, the Group's Supply Chain Logistics Manager, to address the escalating problem and devise immediate solutions. The challenge: finding a resolution as drivers continue to leave Türkiye for Europe.