This case describes the aftermath of decisions made by two innovators in the Olympic sport of speed skating: the U.S. Men's team, which devised a new approach to the team pursuit event; and Nils van der Poel, a Swedish skater who created a new training plan that defied conventional wisdom. The U.S. Men's Team decided to race with the new technique in competitions leading up to the 2022 Winter Olympics, which allowed other teams to imitate the technique; Norway and the Russian Olympic Committee both surpassed them on the medal stand. Van der Poel released a detailed account of his training plan after earning gold and setting world records in both his events.