Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability. In the meantime, Voi must also edge out its rivals to claim market share. As cities begin to regulate the space, Voi's leaders hope their strong relationships with government regulators will allow them to secure the few permits cities are expected to grant.