The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched "buy now, play later" feature. The traction looks promising and seems to deliver more share of wallet per customer, so the co-founders are trying to envisage how big this business could get and whether it would overtake Bazaar's core business. The case provides a background on the launch of the delayed payment feature-it seems low risk and additive to the core business and is financed by the capital previously raised. The competitive environment is bound to heat up and the co-founders need to decide how best to sustainably grow this new business while also expanding the B2B business across 15 cities in the next six months.