This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023, the case follows the Parkers as they work to increase Vibrant Health's market share among Black consumers and simultaneously weigh the potential and pitfalls of tapping external investment to fuel the company's growth.