After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case focuses on challenges within the scientific data space today, including TetraScience's approach to building a two-sided network, and how the company plans to utilize the pivot as a way to address one or both sides of that network and build upon their desired new business model. Where should TetraScience look to expand their total addressable market (TAM) and capture market share in an industry where companies know they have a need to solve their data issues, but have a ton of inertia holding the industry within the status quo?