This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a 1 million seed round, an EU innovation grant, and gained traction with top European soccer clubs. However, pressure to accelerate revenue growth led the company to consider a strategic shift towards immersive 3D visualizations for media and entertainment. Ahead of the upcoming funding round in early 2024, CEO Pawel Osterreicher faced a critical decision between scaling the existing business or creating a new business line. The case study highlights the opportunities and challenges associated with this shift in the context of a new and emerging market.