In the fall of 2024, Abby Miller Levy (HBS '01), co-founder and managing partner of Primetime Partners, was preparing to raise a second fund. Founded in 2020 with veteran investor Alan Patricof, Primetime was a horizontal fund focused on early-stage companies serving older adults, the fast-growing segment of the population. There were 62 million people aged 65+ in the US, controlling the majority of net worth. This demographic shift created business opportunities centered on healthspan, wealthspan, and workspan. Primetime's $50 million Fund 1, invested in 36 startups, many of which showed strong traction, culminating in a 15% IRR. As investor interest in the longevity market increased and competition intensified, Miller Levy faced the challenge of refining Primetime's investment thesis to guide its new $60 million Fund II. With five new potential investments under consideration, she needed to determine what types of deals would drive the best returns.