On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Supplement)

Coles, Peter A. Corsi, Elena

  • サプリ
HBI

French advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of the system as a whole. Could the parties agree on a common strategy that would meet their objectives, while still delivering a first class bicycle sharing service to the city of Paris?

出版日
2011/12
改訂日
2012/04
領域
ビジネス・行政関係
ボリューム
8ページ
コンテンツID
CCJB-HBS-912023
オリジナルID
9-912-023
ケースの種類
Supplement (Library)
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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