On Two Wheels in Paris: The Velib' Bicycle-Sharing Program (Supplement)
- サプリ

French advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of the system as a whole. Could the parties agree on a common strategy that would meet their objectives, while still delivering a first class bicycle sharing service to the city of Paris?
- 出版日
- 2011/12
- 改訂日
- 2012/04
- 領域
- ビジネス・行政関係
- ボリューム
- 8ページ
- コンテンツID
- CCJB-HBS-912023
- オリジナルID
- 9-912-023
- ケースの種類
- Supplement (Library)
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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