YCH Group: How to remain an innovative family business across generations
- ケース
- 新着ケース
YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who remained at the forefront of innovations in the industry. As Dr Yap contemplated the future of YCH, he wondered how his focus on innovation might endure. His son, Ryan Yap, represented a new generation with different ideas about how to protect the company's core. The case asks participants to rethink legacy as not merely a fixed heritage of traditions passed down but one of continual change and entrepreneurship. It also invites learners to evaluate and discuss how YCH should prepare for a new era of success.
- 出版日
- 2025/06
- ボリューム
- 11ページ
- コンテンツID
- CCJB-IMD-2659
- オリジナルID
- IMD-2659
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。