The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF 600’000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF 600’000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF 5-7 million.