PEP TALKS: TAPPING INTO COLLECTIVE EMOTIONS

Toegel, Ina Lavanchy, Maude

  • ケース
  • 新着ケース
IMD

Pep Guardiola is often hailed as one of the most successful football managers in the world. He frequently appeals to players’ individual emotions to motivate them and to generate a feeling of belonging to the team. This case delves into his first season as a coach at FC Barcelona (2008-09), with a particular focus on his team’s journey to the UEFA Champions League final and his use of collective emotions to motivate his team to perform. The case zooms in on events in the dressing room that preceded the final game. Instead of his usual speech before kick-off, Pep showed an inspirational video to all players. The moving video illustrated the team’s accomplishments, hard work, and dedication. It leveraged heroic images with emotive music, touching the hearts of the players. The case intends to explore the complex relationship between the use of collective emotions and team performance and allows to explore and apply frameworks to participants’ own leadership.

出版日
2020/10
領域
組織行動・人的資源管理
ボリューム
6ページ
コンテンツID
CCJB-IMD-7-2228
オリジナルID
IMD-7-2228
ケースの種類
Published Sources
言語
英語
カラー
製本の場合、カラー印刷での納品となります。