In 2011, Coca-Cola's "Share a Coke" campaign in Australia addressed declining consumption among young people by featuring 150 popular names on Coke bottles. Targeting 18-25-year-olds, the campaign emphasized personalization and social connection. It used TV ads, kiosks, billboards, and social media, encouraging users to share photos with #shareacoke.

Results included an 870% increase in Facebook traffic, 12 million earned media impressions, 76,000 virtual Coke cans shared, and 378,000 custom cans printed. Young adult consumption rose by 7%, with transactions and volume growing by 3% and 4%. The campaign highlighted Coca-Cola's success with personalized marketing.