Kirsten Lynch, newly appointed CEO of Vail Resorts (Vail), needs to decide on a framework for environmental, social, and governance (ESG) reporting. This case is designed to encourage the discussion of the fundamental drivers of ESG reporting. Who are Vail’s stakeholders from an ESG perspective? What aspects of Vail’s operations influence the choice of ESG disclosure? What are the primary factors that influence ESG reporting at Vail? Who does Vail compete with from an ESG perspective?