Southwest Airlines: Cutting through the Storm (B)

Martin, Sean Yemen, Gerry

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DARDEN

Winter Storm Elliott was a major storm system that grounded air travel across the United States in the days before and after Christmas of 2022. While other major airlines recovered quickly and got passengers to their destinations, Southwest Airlines Co. struggled to recover, cancelling thousands of flights and stranding millions of people over the holidays. The president and CEO of Southwest, Bob Jordan, had only been in his position for about 10 months, and public pressures and media attention tested his leadership. This follow-up to the A case explores Jordan's public response and the aftermath of the crisis. The case can be used for a discussion about the symbolic role of leaders during crises, as well as the impacts of making an authentic apology and working to restore trust.

出版日
2024/03
業種
運輸
領域
組織行動・人的資源管理
ボリューム
4ページ
コンテンツID
CCJB-UVA-OB-1453
オリジナルID
OB-1453
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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