This 9-page case (13 pages with exhibits) captures the excitement generated by the Women's National Basketball Association (WNBA) during its 2024 season. It frames the history, challenges, highs and lows, ownership, and administration of the league in the context of a fictional young consultant charged with making recommendations to the WNBA's commissioner. Undergraduate, graduate, and executive students will find the challenges real and dynamic and the solutions elusive and debatable.