Spyros Pharmaceutics (A): The Booklet Label Decision

Weiss, Elliott N.

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DARDEN

A packaging supplier for a pharmaceutical firm proposes an innovative cost-saving measure for the next clinical trial: instead of dozens of custom labels for participating countries, the company can create one universal booklet label with a page for each.

A senior clinical-supplies manager must weigh the proposal before presenting it to the clinical team. Were the efficiency and cost savings worth the hassle?

This fictional case is designed for a first-year operations module on supply chain management.

出版日
2020/01
領域
生産・業務管理
ボリューム
5ページ
コンテンツID
CCJB-UVA-OM-1682
オリジナルID
OM-1682
言語
英語