Demand Unconstraining Methods

Popescu, Dana Boatright, Benjamin

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DARDEN

This technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the averaging method for unconstraining the demand of airline ticket bookings. Next, the expectation-maximization algorithm is introduced using historical product sales data. Both examples rely on fictious data, and an accompanying Excel workbook provides example calculations for both methods highlighted in this technical note.

出版日
2022/10
領域
経営・戦略
ボリューム
8ページ
コンテンツID
CCJB-UVA-QA-0934
オリジナルID
QA-0934
ケースの種類
Technical Note
言語
英語
カラー
製本の場合、カラー印刷での納品となります。