Naresh Kumra and the Amazon Debacle (B)
- ケース
This case set follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu background and American MBA training to lead JMATEK out of its dilemma.
- 出版日
- 2020/01
- 領域
- 経営・戦略
- ボリューム
- 2ページ
- コンテンツID
- CCJB-UVA-S-0311
- オリジナルID
- S-0311
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。