Naresh Kumra and the Amazon Debacle (B)

Bourgeois, L. J. III

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DARDEN

This case set follows CEO Naresh Kumra of JMATEK, an a global leader in evaporative air coolers and portable air conditioners. Although Amazon had been a major sales channel in the previous year, 2017 sales were down significantly, threatening a major new round of funding. The (A) case allow students the opportunity to troubleshoot new business sales in a growing digital marketplace, and the (B) case shows how Kumra applied both his Hindu background and American MBA training to lead JMATEK out of its dilemma.

出版日
2020/01
領域
経営・戦略
ボリューム
2ページ
コンテンツID
CCJB-UVA-S-0311
オリジナルID
S-0311
言語
英語