As a gaming company that was neither energy nor emissions-intensive, 37 Interactive Entertainment developed a range of measures to reduce its carbon emissions over several years. These included establishing an industry-leading method for calculating the company’s carbon footprint, committing to become carbon neutral, purchasing renewable energy, and developing games with environmental themes. Company executives, including cofounder and Vice Chairman, Zeng Kaitian, were committed to finding more ways to ensure the company lived up to its environmental responsibilities, especially by leveraging its advantages as a gaming company to influence society. Zeng also held discussions with the board’s Sustainable Development Working Group on integrating social responsibilities into the company’s strategy and day-to-day operations.