This case delves into the dynamic landscape of activist investing in an emerging market, following the story of CH Lee—a trailblazer who departed from a promising career in a prestigious investment bank to establish Align Partners Capital Management (APCM), an investment firm focusing on value creation through activist investment strategies. Lee faced a pivotal moment after a demanding encounter with an angel investor who demanded the divestment of APCM's stake in SM Entertainment within a week, finding himself at a critical juncture. Despite its historical dominance in producing world-renowned K-pop artists, SM Entertainment was grappling with lackluster financial performance trailing behind the KOSDAQ index. Nonetheless, CH Lee perceived this as a golden opportunity for APCM to harness returns through his activist investing approach – an investment strategy that had yet to be proven successful in Korea.

Assuming the role of CH Lee, the case exposes students to the notion of activist investing strategy, assesses the investment potential of SM Entertainment, and devises a course of action on its current stake in SM Entertainment. The rich context of this case provides an excellent platform for students to navigate the nuances and potential ramifications of activist investing within emerging markets, shedding light on the pivotal role of corporate governance in shaping financial performance. Ultimately, it empowers students to recognize the constructive impact of activist investors in enhancing corporate value, particularly within emerging markets where governance frameworks and oversight mechanisms often fall short.