How A Hidden Champion Defended its Title: The Strategic Choice of Juhui Food
- ケース
- 新着ケース
This case study revolves around China's rapidly evolving catering industry, specifically focusing on the compound seasoning sector. It details the business practices of Chongqing Juhui Food Co., Ltd. (hereinafter referred to as "Juhui"), which adopts a customized approach to provide reliable and personalized compound seasoning products to chain restaurant clients.
Juhui operates a business model of customized solutions for B2B hot pot base ingredients nationwide. As the number of customized clients and products grows, the case explores how Juhui adjusts its business model to strike a balance among large, medium, and small B2B clients and implement a differentiated development strategy.
After a decade of rapid growth and accumulation, Juhui faces challenges related to production efficiency, capacity improvement, resource utilization, and internal management due to the substantial demand for a wide range of product categories. The case poses the question of how Juhui can sustain its growth amidst these challenges.
- 出版日
- 2023/08
- 領域
- 経営・戦略
- 起業
- ボリューム
- 16ページ
- コンテンツID
- CCJB-CBS-STR-23022-C
- オリジナルID
- STR-23-022-CE
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。