In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Part Two--comprising chapters 5 through 10-suggests that although the solution to disruptive technologies cannot be found in the standard tool kit of good management, there are sensible ways to deal effectively with this challenge. Chapters 7 recounts how entrants using disruptive technologies in motorcycles and logic circuitry dethroned industry leaders. It also discusses discovery-based planning, an approach to strategy and planning that recognizes the law that the right markets, and the right strategy for exploiting them, cannot be known in advance.